Have you contracted with a marketing company to optimize your website? Is it really optimized and setup to capture leads? What about the marketing company's social media integration ability? Do you have video content on your web site? Most likely the answers to these questions from most dealers is I think I'm optimized, but I'm not sure. If your website is not a mouse trap for prospecting clients - your site is not really leveraged to get new business. What do you do?
One MPS company that did find the right partner to capture leads from their website, found their new site, one day after launch, listed on the first page on searches for Managed Print and for Document Security. Faced with continuing difficulty getting appointments, the MPS company contracted with an approved internet marketing company to upgrade their web content. After a couple months it became clear that the marketing consultants were not as competent as advertised. There was no vision as to content and no lead capture mechanism. In fact meta data was missing form each web page.
This story is being repeated in many dealerships right now. The reason your dealership needs to "get this" is because buying patterns have chained and social media and content drive searches for solutions. if you are not found, it may become even more difficult to get new appointments.
The most important thing for your website is content in the form of a white paper or ebook that is
There needs to be a “take away” for the prospect to come to you for information. The ebook is not about your business or products. It’s about a business matter that matters to your prospects and customers. It something that intrigues them enough to come to your website to get that information. The ebook is tied to a landing page that collects the prospects contact information in exchange for your free offer of an ebook or white paper. If you don’t have this, your strategy for inbound marketing will not work. This is the lead capture mechanism and without it, your inbound efforts are worth nothing.
One marketing company that does "get this" is in2communications. This is the company the MPS dealership retained to renew their web presence. One day from launch of the new site saw the site move to the first page of a Google search. Call them for an assessment of your website's current capabilities. You will be glad you did.
To get an understanding of the buyer changes that are the new reality, get my eBook, Modern Internet Marketing, a free download.